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Industry News 2017-05_beko-dw-promo

Published on April 19th, 2017 | by The GC Team

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Beko introduces spring dishwasher promotion

Beko is running a spring promotion offering purchasers of its dishwashers a free three-month supply of Finish dishwashing tablets.

The promotion is available to all retailers and runs until 12th May 2017 across the entire Beko dishwasher collection.

It is supported with a dedicated campaign page, social media activity, in-store POS and marketing materials. Beko’s built-in TV and digital campaign is also live during the period to drive brand awareness, and shoppers in-store.

Retailers may already be aware of Beko and Finish’s Tiny Kitchens campaign, a portal that offers tips on how customers can maximise space in small kitchens.

“With sales of built-in slimline dishwashers growing by an incredible 27% last year, there’s plenty of opportunities for retailers to make sales to shoppers with smaller kitchens,” the company said.

“We’ve seen sales of dishwashers grow over the past twelve months, and with households looking to upgrade their kitchen appliances across the bank holidays, this Finish incentive gives them another great reason to invest in a Beko dishwasher,” said Beko Brand Manager Shalika Hooda.

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