Published on February 2nd, 2017 | by The GC Team0
Beko’s first SDA collection launches at Spring Fair
Beko has made the move into small domestic appliances in the UK market following the official unveiling of the collection at IFA in Berlin last September.
The new range incorporates breakfast sets, a bean-to-cup coffee machine, filter coffee machines, hand blenders, microwaves and steam irons. Vacuum cleaners will be added to the collection late spring 2017.
The products are available to UK retailers via SDA distributor EPE, who will show them for the first time at the annual Spring Fair, which takes place 4th to 9th February at Birmingham’s NEC.
Beko said the move into SDA will capitalise on the “incredible success” of its extensive MDA range.
“Our credentials and expertise in MDA ensures we’re in the perfect position to expand into a new category,” said Brand Manager Shalika Hooda. “We’re committed to bringing first-class technology to everyday families, and we’re now able to do that through even more channels.”
A full launch campaign has been established for the products to engage both retailers and consumers. Retailers will receive product training from the Beko team and marketing materials & POS will be available for in-store use.
Hooda said a consumer PR campaign “will drive customers in-store.”
Hero appliances in the range include the compact bean-to-cup coffee machine with integrated milk frother, which can make up to 8 cups at a time; irons equipped with SteamXtra™ technology, comprising slanted steam vents, a precision steam tip and a sole plate designed to inject steam at cross angles to protect fabrics and provide deeper penetration; kettles and toasters that offer greater temperature control.
Beko said the entire collection has been created to make light work of chores for families, “saving them time and money.”