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Industry News 2017-04_belling-laundry-and-dishwasher

Published on April 4th, 2017 | by The GC Team

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Belling launches Sensicare consumer cash-back campaign

GDHA brand Belling has launched a major consumer promotion to raise awareness and demand for its Sensicare laundry and dishwashing collection.

The three-month campaign, which underlines Belling’s ‘Inside Every Great Home’ message, runs to 30th June 2017 and offers up to £100 cash back on selected products.

Retailers will benefit from extensive in-store merchandising, on and offline trade advertising, digital remarketing and an increased online presence including social media targeting.

“This campaign will reach out to those who are already familiar with and loyal to the Belling brand and introduce it to a new raft of consumers,” said Jonathan Casley, Commercial Director for Belling parent company Glen Dimplex Home Appliances.

“Laundry products are not always an aspirational purchase – more often they are a distress purchase – so the cashback scheme will hopefully soften the blow of unplanned expenditure.”

The promotion will run via the Belling website with incentives of between £30 and £100, depending on the product chosen.

Sensicare products included in the campaign include 7kg and 8kg washing machines; 9kg and 10kg washing machines with inverter motors – which carry a 12 year parts guarantee; a washer dryer with inverter motor; condenser tumble dryer and heat pump tumble dryer; a 15 place setting dishwasher.

 

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