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Industry News

Published on April 12th, 2017 | by The GC Team


Belling names dirtiest team in the UK

Belling has sponsored Pembrokeshire-based rugby team Haverfordwest Ladies after launching a bid to find the dirtiest sports team in the UK.

The activity is part of a campaign introduced by the GDHA brand to promote its new Sensicare collection of laundry appliances.

Belling asked squads playing on waterlogged and muddy pitches to submit photographs for the chance to win a team sponsorship deal for the provision of new kits and a Sensicare washing machine.

The winning squad, Haverfordwest Ladies, is a Division One team comprising players of a mix of ages and from various walks of life – from mums looking to get back into sport, to girls of 18 keen to get into the game, with occupations including police, teachers, vets and hospital workers.

Belling said the group regularly battles muddy and waterlogged conditions, and is also hindered by the fact that the ladies team plays on a Sunday, after the men’s team uses the pitch on a Saturday, so the ground is already badly churned up by the time the women’s side takes to the field.

Research by the brand revealed that the muddiest sporting pitches in the UK, where the most matches are rained off or affected by inclement weather, are in Wales.

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