Published on November 3rd, 2016 | by The GC Team0
Belling puts a modern twist on iconic range cookers
GDHA brand Belling has announced a re-launch of its Farmhouse and Cookcentre range cookers, with an upgrade in build quality and several new features.
Originally launched in 1994, the Farmhouse was credited with kick-starting the mass market range sector and marked Belling’s first move into the manufacture of gas cooking appliances.
Constructed from the chassis of two 50cm ovens, the appliance offered consumers the first viable alternative to the traditional heat storage stove and cooker. The new products will be constructed from a single piece, tempered steel frame that is unique to Belling, making them sturdy and robust.
The reinvented Farmhouse collection has three size options – 90cm, 100cm and 110cm – available in a choice of dual fuel, ceramic, gas or induction. The rustic, timeless design is complemented with ample cooking capacity and the collection is also available in the full range of Colour Boutique shades.
The Belling Cookcentre collection, based on the original ‘Cookcenter’ of 1997, offers modern design, spacious cavities and robust build quality across 90cm, 100cm and 110cm size options and is available in Silver, Black and professional Stainless Steel.
Both ranges provide plenty of capacity for keen bakers, with the 90cm models featuring generous 91-litre capacity ovens, the largest tall ovens currently available on a 90cm range cooker.
Induction models in the two collections feature up to five Link+ zones with power levels of up to 3.7kW. Belling’s Link+ technology has two sizeable bridging areas and a larger zone in the middle. Operation is via digital touch controls and users have the option of three preset temperatures.
Belling has invested heavily in its UK-based manufacturing facility to produce these new collections, which has allowed the brand to introduce a number of new features across the product ranges.
- Hi-resistance one piece hotplates:
One piece hotplates made from 304 grade stainless steel, traditionally used in catering. The Hi-resistance hotplates are highly durable, heat resistant and non-corrosive.
- Spillage Wells
Integrated wells contain spillages so they don’t spread, enabling easier cleaning.
- PermaCoat Paint
Specially formulated for Belling, PermaCoat paint is long lasting and heat resistant, keeping the colour of the range cooker fresh and vibrant for longer.
- Elevated PanSure Supports
Multi-piece, raised cast iron pan supports that are hard wearing and easy to clean. The new ergonomic design provides improved pan stability and easier movement of pans across the surface.
A larger, clearer programmable clock and timer with an easy to read display and three-button touch control screen.
- 4KW PowerWok Burner
Gas and dual fuel models now feature 4KW ‘PowerWok’ burners coated with easy clean enamel.
- ClearView Windows
Available on the Cookcentre collection, Belling’s high visibility ClearView windows are made from tempered heat-proof glass, providing an unobstructed view of what’s happening inside the oven cavity without the need to open the door.
Steve Dickson, Head of Category for Range Cooking at Glen Dimplex Home Appliances, said: “We chose to focus the development of these two collections on two of the most important product ranges in the Belling brand’s history. The result is a collection of products which celebrate the best of Belling – reliability and build quality – and combines that with innovation and a host of newly developed features designed to take the strain out of the cooking process. For retailers, the new collections offer improved choice and significantly better margins.”