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Industry News

Published on August 3rd, 2016 | by The GC Team

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Currys PC World stages ‘The Big Chill’ at London’s Victoria station

Currys PC World this morning installed a super fan at London Victoria Station in anticipation of another predicted heat wave.

Commuters were given the opportunity to cool down inside ‘The Big Chill’, which is constructed of 88 Dyson fans, in a promotional stunt ahead of another rise in temperatures.

The retailer said fan sales were up by “a staggering 1164%” during the peak of the July heat wave.

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