Published on August 4th, 2017 | by The GC Team0
Digital listening pushes towards 50%
Digital listening reached a record share of 48.7% in the second quarter of 2017, a percentage share growth of 7.5% compared to 45.3% a year ago.
According to RAJAR Q2 2017 data, 1.5m additional adults now listen via a digital platform, compared to Q2 2016, taking digital reach to 33 million people, representing 61.2% of the UK population.
Ford Ennals, CEO of Digital Radio UK, said: “The new RAJAR data confirms that digital radio’s momentum is unstoppable, with close to 50% of all listening now being on a digital platform. We see this digital growth right across the board – commercial radio and BBC, national and local, and across all digital platforms. Digital radio is truly the engine for growth for UK radio and we continue to see great performances from new digital stations.”
- Online/apps now account for 8.8% of all radio listening and 18% of digital listening
- DAB digital radio accounts for 34.5% of all radio listening and 71% of digital listening
- Listening via digital television accounts for 5.4% of all listening and 11.1% of digital listening
- In-car digital listening hours reached a new record share of 29.7%