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Industry News 2016-07_smegzone anfield

Published on July 26th, 2016 | by The GC Team

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Eighth SmegZone opens in Liverpool

Smeg UK has opened its latest shop-in-shop SmegZone experience at Anfield-based Built In Kitchen Appliances.

The Liverpool store houses over 80 of Smeg’s bestselling products in a prominent 100 square metre area decked with LED lighting and Smeg branding.

SmegZones incorporate a wide range of built-in and freestanding appliances including the Italian brand’s signature cooker collections, side-by side refrigeration, dishwashing, washing machines and sinks & taps.

Steve Woods, managing director of Built In Kitchen Appliances, said: “We’re really impressed with the use of space and how striking the area is aesthetically, reflecting Smeg’s design heritage and standout products in an inspiring setting.”

Woods added that the business is looking forward to capitalising on the extensive display.

The Anfield store is the eighth SmegZone installation. It joins Fenwick department store in Newcastle-upon-Tyne, Cooks and Company in Newark, Avensys in Gatwick, Purewell Electrical in Christchurch, Borshch Electric in Birmingham, Hanson Electrical in Hull and Long Eaton Appliances in Nottingham.

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