Published on November 21st, 2017 | by The GC Team0
Electricals see first positive online growth in six months
Online retail sales in the UK rose 12.6% year-on-year, below the 5-year 14% average for the month, but electricals recorded its first positive growth in six months.
The high street’s poor performance in October would typically have suggested a boost for ecommerce sales, yet online retail spend remained more subdued than may have been expected, indicating a pre-Black Friday lull.
The IMRG Capgemini eRetail Sales Index showed fewer people converting on retail websites, which suggests a more research-led focus in the lead up to Black Friday.
On a more positive note, Average Basket Value (ABV), at £94, was the highest for October in nine years.
The electricals sector saw year-on-year growth of 4%, its first positive lift in six months, following the previous 6-month average of -5.9%. The sector also recorded its highest ABV since November 2015, at £152. IMRG suggested the rise may have been influenced by the release of the iPhone 8 in late September.
Managing director Justin Opie said: “It was surprising to see electricals break its 6-month pattern of negative growth in October. With Black Friday looming very large in the public consciousness, we may have expected that trend of decline to continue as shoppers held off on any major purchases, anticipating a much lower price at the end of November.
“The release of a must-have item like the new iPhone model could have influenced behaviour, but it’s likely that the wide availability of discounting last month was also determining.”