Published on October 14th, 2013 | by The GC Team0
Exclusively Housewares 2014 sells out in record time
Exclusively Housewares organiser Brooke House Exhibitions (BHE) has confirmed it has a full line-up for its 2014 show just 16 weeks after the 2013 event, which attracted its biggest audience to date, closed its doors. Visitor numbers at the 2013 show were up 6% on the prior year.
“We are delighted once again to be in the position of having a sellout show,” said show director, Simon Boyd. “We are extremely lucky to have a fantastic waiting list for space in the show, and we are steadily working towards being able to expand the show in 2015 by introducing an additional hall dedicated to small domestic appliance (SDA) exhibitors, which will also allow us to free up some space to bring in additional housewares manufacturers.”
Boyd said that EH has some very loyal exhibitors which form the backbone of the show and their renewal every year gives the show stability and “the confidence of presenting a great line up for visitors every year.”
New exhibitors for 2014 include Everyware Global, Kitchen Aid, Melitta Europa, Root7 and Smart Worldwide. Boyd added: “We’re also very pleased that the majority of our new exhibitors from this year will be returning for 2014.”
Exclusively Housewares has a growing number of SDA exhibitors as part of its product mix. Brands such as Ascaso, Bamix, Bodum, Bugatti, De’Longhi, Dualit, Graef, Groupe Seb, Horwood Homewares, Hostess, Jura, Kenwood, Meyer, Morphy Richards, Salter, Starbucks, Swan and Vitamix.
It is increased interest from SDA suppliers that prompted BHE to announce in August this year that it would like to create a dedicated SDA hall at the show in 2015.
“The reaction to our plan so far has been very positive and, in effect, we have given ourselves eighteen months to build an exhibitor list as impressive as our housewares one for the new hall,” said Boyd. “The reaction from the market has been constructive and optimistic, so we are confident we will find a good mix of manufacturers to support the concept.”
The new hall will include all small electrical product categories as reported on by GfK.
The 2014 Exclusively Housewares show will run at the Business Design Centre in London on Tuesday 10 and Wednesday 11 June.
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