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Published on July 6th, 2017 | by The GC Team

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Exertis appoints Business Intelligence Manager

Distributor of technology products Exertis has announced the appointment of Jonathan Wagstaff to the newly created position of Business Intelligence Manager.

Wagstaff will be based in Basingstoke and will hold a European remit. His role will help to identify trends in the technology market, including new technologies, significant new market players (vendors, customers, operators and others) and the impact of these new technologies on the distribution space.

He will report to Stephen Casey, Finance & Development Director at DCC Technology.

Speaking about the appointment, Casey said: “Exertis has undergone a successful period of growth with several key acquisitions across the Group. Whilst we have a very strong technology proposition, it’s important we continue to identify and translate market opportunities into actions that can benefit our business, and also the business of our vendor partners and reseller customers both in existing and new territories.

“Jonathan’s experience in data analytics and how the channel operates is ideally suited to fulfilling the task of providing business intelligence that can enable us to take the right decisions to meet our Group objectives.”

Wagstaff joins from Context, a leading European data analyst company that tracks sales and pricing information from within the IT channel, where he managed EMEA-wide data collection projects for major ICT vendors and had responsibility for the UK and IE distribution, reseller and retail panels. He was also instrumental in setting up Context’s VR Research Group and PC Gaming category tracking.

“Having worked at Context, I appreciate the importance of interpreting data and identifying trends, and the value that business analytics can bring to companies when making critical decisions,” commented Wagstaff.

“Data is often called the new oil; as distribution rapidly evolves and margins feel pressure its importance has shifted. Exertis is one of the largest and most successful technology distributors in Europe and their ambition to grow profitably, whilst looking for new market opportunities based on sound business intelligence, was a challenge that appealed to me.”

Wagstaff has been a regular contributor to IT trade titles on research matters and has spoken at many industry events including the Plug In To Exertis channel event in May. He has specialist knowledge of the UK ICT supply chain and the global VR, Smart Home and PC Gaming markets.

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