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Published on July 25th, 2017 | by The GC Team

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Extraction specialist Novy establishes UK operation

Belgian appliance brand Novy has launched its first sales and marketing operation in the UK as part of a global expansion plan.

Novy Ltd., incorporated July 2017, will be headed by Owain Harrison in the role of country manager. Harrison previously held the position of head of sales and marketing at Hoover Candy Baumatic.

Novy has developed “pioneering” technologies in the field of premium extraction for more than 50 years and was the innovator of perimeter extraction, a technology it patented. The brand was also responsible for the first noise-reduction systems for cooker hoods.

In Europe, the company is a leading player in the combination hob and extraction marketplace and its recently launched Novy ONE 78cm Combination Induction Hob and Downdraft Extractor was a 2016 Red Dot Award-winner for product design. This model and the rest of the Novy appliance range is now available in the UK for the first time.

Country manager Owain Harrison commented: “There is such a huge opportunity for premium designers and retailers to specify Novy, as they can be assured of a truly top quality product that is both designed and made to last. I am greatly looking forward to building the Novy brand in the UK.”

Novy commercial director Francis Gistelinck added: “As part of our global expansion plan, we regard the UK as a key market for Novy, because our research shows that top tier kitchen designers and retailers are already specifying stylish ceiling hoods as well as space-saving combination hobs and extractors in their design blueprints.

“Our models bring something different to the table in terms of looks, efficiency and silence and we very much look forward to building our brand together with key premium retailers.

“At a time of economic uncertainty between the UK and Europe, we are proud to be establishing our brand in Britain, as we believe that good business is built on the working relationships that we have with our partners, and that is always our focus.”

 

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