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Published on January 5th, 2017 | by The GC Team

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From CES 2017 – Las Vegas: Samsung “reaching higher” in 2017

At its press conference at CES 2017, Samsung Electronics unveiled its vision for 2017 and how it is “reaching higher” with a range of innovations designed to provide consumers with “the best experience yet.” Key product announcements include the new QLED TV lineup with Quantum dot technology, the FlexWash™ + FlexDry™ laundry system, and updates to the Gear S3 smartwatch.

QLED “the next innovation”

Samsung unveiled its 75-inch Q8C QLED TV, which, along with the full QLED TV range, provides a wider colour spectrum, deep black levels, 100% colour volume (DCI perfect match measure), HDR optimal brightness of 1,500 – 2,00 nits and a new panel design that reduces reflection from any viewing angle. The newly designed optical cable is “practically invisible,” helping to solve the issue of unsightly cords and clutter. Additional accessories include the optional “No-Gap Wall Mount,” which makes mounting a TV flush against the wall simpler and faster.  And there are two new optional TV stands – Gravity and Studio – for consumers who prefer an un-mounted TV.

Additionally, Samsung announced the new Lifestyle TV, designed to hang “like a picture” on a wall, with an invisible cable that allows it to hang anywhere in the home. The Lifestyle TV was awarded a “2017 Best of Innovation Award” at CES 2017 and will be launched later this year.

Last year’s Samsung One Remote has been enhanced to support more devices and offer voice control capabilities across more Smart TV features. The Samsung SmartView app – available on Android and iOS – allows users to get their personalised SmartHub experience on their phone, as well as notifications of new content even when the TV is off.

New AV products

Samsung also showcased its 2017 lineup of home audio visual products, including the new Soundbar Sound+ featuring a built-in sub-woofer, H7 Wireless Audio and the latest UHD Blu-ray Player. The new Soundbar and H7 feature the enhanced sound of UHQ 32bit, which upscales from any source that provides 8-24bit sound.

New home appliances

Also unveiled was a range of home appliances “to give consumers more flexibility and choice in how they cook, clean and connect.” For the laundry, the FlexWash™ + FlexDry™ represent Samsung’s commitment to versatility and intuitive operation in the home. FlexWash™ is equipped with a 5.0 cu. ft. capacity front load washer to handle normal or bulky loads. It adds another cubic foot of capacity in a separate compartment on top for washing smaller loads separately from the main load. Both washers can run separately or simultaneously with different settings. FlexDry™ has the ability to tackle large laundry loads while gently drying a few delicate items at the same time at the top of the dryer. Suitable for items such as sportswear or a silk scarf, the unique Delicate Rack zone adjusts the heat automatically depending on the type of fabric being dried. UK availability for the FlexWash™ + FlexDry™ has yet to be announced.

Samsung also introduced its line of new smart built-in appliances, including a new combination wall oven microwave, upgraded dishwasher, and matching line of premium refrigerators.

During the press conference, Samsung also announced Family Hub 2.0, the next generation of its award-winning refrigerator. Building upon Family Hub 1.0, Family Hub 2.0 expands from four to 10 refrigerator models. It also features enhanced usability with intuitive app integration and new app partners to help families stay connected, manage food, and access more entertainment features on the refrigerator’s 21.5” LED touchscreen. Samsung’s advanced voice technology has also been integrated across many of Family Hub 2.0’s apps.

“Despite some challenges,” said Tim Baxter, President and Chief Operating Officer of Samsung Electronics America, “we’ve made big strides in 2016, gaining market share in TVs, home appliances, wearables and smartphones… we are delivering on our vision of the future – one that is powered by connected and elegantly-designed products and services that put consumers firmly at the centre.”

Samsung’s new ranges are on view at booth #15006, on Level 1 of the Central Hall in the Las Vegas Convention Center.

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