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Industry News 2017-01_sonytv

Published on January 6th, 2017 | by The GC Team

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From CES 2017 – Las Vegas: Sony‘s latest products unveiled

Sony’s booth at CES this year showcases the company’s latest offerings and initiatives, “centering primarily on products that, with High Dynamic Range (HDR) technology, significantly raise the bar on picture quality.” Visitors will have the opportunity to go hands-on with the new home entertainment ranges, including 4K HDR TVs and audio equipment, cameras, projectors and gaming consoles.

Highlights include the expansion of the 4K HDR TV lineup with new X Series and A Series models; the new 4K Ultra HD Blu-ray player and Atmos Sound Bar and AV receiver; two new Compact Sound Bars designed for style as well as performance; the Sony EXTRABASS wireless speakers and headphones; the new NW-A35 Walkman featuring fashion styling and Hi-Res audio.

At Wednesay’s Sony press conference, Sony Corporation President and CEO Kazuo Hirai introduced the expanding world of HDR-enabled products and content, beginning with the unveiling of the A1 series, Sony’s first ever line of 4K BRAVIA® OLED TVs. He then touched on Sony’s wide array of products that “enrich customers’ everyday lives and inspire and fulfill their curiosity, as well as the company’s initiatives aimed at expanding the possibilities of the consumer electronics realm.”

The new A1 series of BRAVIA OLED TVs features the 4K HDR processor X1 Extreme, “capable of drawing out the full potential of self-emitting OLED panels,” plus the company’s unique Acoustic Surface technology, that eliminates the need for speakers around the screen periphery by emitting sound from the screen itself.

Also to be seen is the BRAVIA XE93 Series of 4K HDR TVs equipped with Slim Backlight Drive+, enhancing brightness and contrast still further. The 4K HDR processor X1 Extreme features HDR remaster for upscaling standard dynamic range (SDR) content to near 4K HDR quality, and this new BRAVIA TV, when hung against a wall, “virtually disappears” into it,  “leaving behind nothing but the picture itself.”

The Sony booth features a display corner highlighting the spread of devices capable of 4K HDR playback. At this corner, visitors can see visuals from “Uncharted 4: A Thief’s End,” “Gran Turismo Sport,” and “Horizon Zero Dawn,” 4K HDR compatible PlayStation®4 (PS4™) games, played on BRAVIA. The corner also showcases Sony’s new UBP-X800 4K Ultra HD Blu-ray™ player and its immersive, high quality 4K HDR visuals. The player supports Hi-Res technology and is capable of playing detailed, nuanced audio that is true to the originally recorded sound.

Sony’s new flagship sound bar, the HT-ST5000, supports both Hi-Res and the Dolby Atmos® next-generation 3D surround sound format, and features the wave-front control technology of Sony’s S-Force PRO Front Surround, channeling sound waves to realize powerful room-filling audio.

Sony is also demonstrating the pairing of its Wi-Fi compatible audio products*1 and Android TV-powered Sony 4K HDR TVs that are compatible with Google Home, powered by the Google Assistant. A voice command allows streaming of music through connected audio devices across multiple rooms, or access to YouTube and music services on the TV. This voice control functionality will be on full display at the Sony booth. Sony is also exhibiting two types of noise cancelling wireless headphone prototypes in development, which aim to provide  more freedom in listening to music at high audio quality: one with a cable-free design featuring separate left and right units, and one with a neckband-style design.

Imaging innovations

Sony is also displaying its latest imaging products that place a premium on speed. These include its α6500 flagship APS-C sensor mirrorless camera capable of continuous shooting at up to 11 fps and equipped with 5-axis optical image stabilization and touchscreen AF control, as well as its RX100 V premium compact camera capable of continuous shooting at up to 24 fps and super slow motion recording.

 Gaming & Networks

PlayStation®VR is a virtual reality (VR) system that takes PS4™ to the next level of immersion and enriches the gaming experience. Visitors to the Sony booth will be able to experience a real driving simulator in VR with “Gran Turismo Sport” using PlayStation®VR, as well as a VR space adventure with “Farpoint,” using the PlayStation®VR Aim Controller to take down enemies.

 Finally, the Sony booth is showcasing  the “N” and “T” concept prototypes from the Future Lab Program™ research and development initiative which aims to co-create future lifestyles with users; the diverse products born out of the start-up projects from Sony’s internal new business incubation initiative, the Seed Acceleration Program; Xperia™ Smart Products, which propose new ways of communicating; and the autonomous drones and cloud-based data processing services for measurement and inspection that are offered by the Sony Group affiliate company Aerosense Inc.

 

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