Published on March 1st, 2017 | by The GC Team
Groupe SEB introduces 10-year repair promise to UK market
Groupe SEB is the first Small Domestic Appliance manufacturer to launch a 10 Year Repairability programme in the UK, promising easy repair for 95% of its product range for 10 years or more.
As well as being cheaper for customers than buying a replacement product, the scheme also helps the environment by reducing demand on raw materials and electrical waste in landfills. WRAP, the Waste and Resources Action Program, estimates that the UK throws away 1.4m tonnes of electrical waste per year, with around half recycled, a third landfilled and only 7% re-used.
The programme, in which Groupe SEB has so far invested £2m, is supported by the ‘Repairable Product 10 Years’ logo, making it easy for consumers to identify the appliances, which include Blenders, ActiFry low oil fryers, Coffee makers, Steam Irons and Steam Generators.
The use of 3D printing means the group is able to print spare parts into plastic, creating a wider and longer availability.
The repair process is simple for consumers: “Bring your broken product to your local repair shop or send by post.” Repairs take 3-5 days, depending on the parts required. Seven repair centres exist in the UK and two in Ireland. There are also 14 specialised drop-off points in the UK plus further drop-off points available in major retailers such as the Currys, via its Knowhow desk. If within product guarantee, the repair is free of charge.
Since 2008, Groupe SEB has made the longevity of its product a priority, testing new products during the research and development stage to ensure they qualify for the 10 Year Repairability programme, with redesign done if necessary. The cost of replacement parts has been reduced by 30% since 2012 to guarantee that the price of a repair remains favourable compared to a replacement product.
Alain Pautrot, Groupe SEB VP consumer satisfaction, said: “Ensuring that our products have a long lifespan has been a part of our corporate vision for years, and we are very happy to now bring 10 Year Repairability to the UK.
“A recent WRAP survey showed that 80% of consumers want a minimum two-year guarantee, so I think 10 Year Repairability will give them a great deal of reassurance in the product and will improve the purchase decision. Our primary aim is to reduce the number of small domestic appliances going to landfill, which in turn allows our customers to fulfil their desire to be more environmentally friendly.”