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Published on October 23rd, 2017 | by The GC Team

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Hoover Candy appoints director of brand and communications

Hoover Candy Group has appointed Antony Peart as director of brand and communications, a new position within the business. 

He will work alongside the company’s Italian-based head of brand strategy and identity and the UK marketing teams to implement corporate and brand communications strategies.

The position is aimed at supporting growth within the group and covers marketing for the Hoover, Candy and Baumatic brands in the UK and Republic of Ireland.

Peart’s marketing experience spans in excess of 20 years, 18 of which were spent at Brother International Europe. In his new role he will oversee communications and advertising campaigns across the Group’s varying product sectors.

Speaking of his appointment, he said: “Hoover is one of the most iconic brands of the 21st century. The fact it’s still a well-known household name speaks volumes considering it was established more than a century ago.

“I’m really looking forward to working with the team to help deliver the best possible experience for our customers.”

David Meyerowitz, UK Chief Executive Officer, Hoover Candy Group, added: “Antony’s considerable experience is a huge part of why we were so pleased that he decided to join us.

“We’re certain he’ll help drive our innovation messaging and assist in building our brand vision for Hoover Candy.”

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