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Industry News 2016-05_hoover dishwasher promo

Published on June 29th, 2016 | by The GC Team

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Hoover launches dishwasher promotion

Hoover has announced a new ‘gift with purchase’ promotion available to consumers that buy selected integrated dishwashers from the brand.

The offer entitles purchasers to claim a free set of red wine, white wine or champagne glasses and runs until Wednesday 31st August.

It is available on seven dishwashers, including a number of 16 place setting models and a Wi-Fi enabled model from the Hoover Wizard range.

“This gift with purchase promotion is designed to attract a wide target audience whilst highlighting the key selling features of our Hoover dishwashers, such as an easy adjustable upper basket that accommodates long stemmed glasses, and special glassware or delicate programmes,” commented Owain Harrison, UK head of sales and marketing for Hoover Candy Baumatic Built-in.

Hoover has developed a selection of summer-themed in-store point-of-sale material to help draw attention to the appliances and the promotion.

Participating retailers can direct their customers to www.hoover.co.uk/wineglasses where they can complete a form to claim their gift.

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