Published on March 6th, 2015 | by The GC Team0
Kenwood wins its first iF Gold Award
Kenwood has been recognised for excellence in design with a Gold iF Award for its CHEF Sense kitchen machine.
The iF Design Jury is understood to have been “extremely impressed” with the appliance. Commenting on the design, it said: “Everything about this kitchen machine is perfect: it’s sturdy, it’s easy to clean and it delivers very high performance. Using high-end materials, all these functions have been translated into a very clean and clear design concept that instantly communicates trust, efficiency and high quality.”
This Gold Award is a particular achievement for Kenwood as the CHEF Sense represents 65 years of evolution of the iconic Kenwood Chef model from the 1950s. The design reflects the changing needs of today’s consumer and has been refined to guarantee the optimum user experience.
Jamie Weaden, Industrial Design Team Leader at Kenwood, said: “Kenwood’s products have won numerous design awards over the decades, but as the iF Gold Award recognises only the very elite of the winners, it’s especially prestigious and an achievement we are very proud of.”
“Our products achieve both a rational consumer pull as well as an emotional one. What sets the CHEF Sense apart from its competitors is the focus given to aesthetics and delivering the best user experience we possibly could.”
Kenwood also received iF Design Awards for its MultiOne and Multipro Micro food prep appliances, based on their “innovative functionality and outstanding design quality.”