Published on February 1st, 2017 | by The GC Team0
LG SIGNATURE collaborates with Rankin for UK debut
LG SIGNATURE has partnered with renowned fashion photographer Rankin to highlight the distinctive features of the product collection as it makes its debut in the UK market.
The collection comprises ultra-premium home technology products which are said to “bring together the very best in quality, design and innovation” under one name.
Carolyn Anderson, Head of Marketing at LG Electronics UK, said: “We wanted to showcase LG SIGNATURE [products] in a way that captures their elegance and beauty and who better to fulfil that vision than Rankin and his iconic portraiture portfolio.”
LG’s SIGNATURE OLED TV is an award-winning unit that features the brand’s Picture-on-Glass design with a screen that’s just 2.57mm in depth. With High Dynamic Range and 4K picture quality, images on the TV can appear crisper than in real life. Rankin represented these features by photographing a female model going through the TV screen, accentuating the in-screen content for maximum detail and colour range.
The LG SIGNATURE Washing Machine comes equipped with two drums – a main 24-inch front load and smaller pedestal mini washer – which allows different loads on different settings to run simultaneously. Bringing to life its unique scratch-resistant surface, Rankin shot a stiletto-wearing model dancing on top of the appliance when in mid cycle – enabled via the minimal vibration of LG’s unique Centum System™.
Completing the imagery is LG’s SIGNATURE Refrigerator with InstaView Door-in-Door, which when tapped transforms from reflective to transparent, an energy-efficient way of enabling users to check contents without allowing cold air to escape. Showcasing the reflective design, Rankin’s model can be seen playfully posing alongside the refrigerator.
Speaking about the partnership, Rankin said: “I am always looking for new ways to challenge myself and push creative boundaries. With my portraits, from politicians to models, I always find new ways to bring my subjects to life, but this is the first time I have applied the same process to home technology products. When I saw them, I knew instantly that they needed to be shot in a simple, timeless and elegant way to stay true to the brand.”
The LG SIGNATURE OLED TV is available to purchase in 65” from £4,599 and 77” from £19,999.00.
The LG SIGNATURE Washing Machine will be available in the UK in February 2017 with an RRP of £2,599.99
The refrigerator will be available in February 2017 with an RRP of £5,999.99.