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Industry News 2016-08_der-kern

Published on September 9th, 2016 | by The GC Team

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Miele launches kitchen insight blog

German appliance brand Miele has launched a blog aimed at those considering a new kitchen design and home cooks looking for recipe ideas.

The launch of Der Kern is supported by a celebrity-led campaign of short films entitled ‘Chef Inspired Kitchens’. The films follow Emma, a woman researching her dream kitchen who visits professional chefs Monica Galetti (MasterChef: The Professionals Judge and owner of Mere); Sven-Hanson Britt (Hardley Hill Farm) and Anna Hansen MBE (The Modern Pantry).

Each chef shows Emma their personal kitchen, explaining how they came to their appliance and design decisions. With the chefs’ help, she discovers how she can achieve the desired results, with a new kitchen that comes to life with the help of Miele and award-winning designer Patrick Bankhead of South Studio.

Simon Grantham, managing director of Miele GB, said: “We are extremely excited about the launch of Der Kern. We hope that showcasing the precision and accuracy that Miele can offer on this new platform will help bring our appliances to life so that consumers can see the real potential for achieving professional restaurant-style results in their own homes.”

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