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Industry News

Published on September 29th, 2017 | by The GC Team

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Mitchell & Brown poised for global exposure

The TVD Group, Bolton Wanderers’ official ‘back-of-shirt’ sponsor for the 2017/18 Sky Bet Championship season with its Mitchell & Brown LED TV range, is featured on this year’s FIFA 18 sports simulation video game, released worldwide today.

Last season, the Bolton-based TV supplier became the club’s first back-of-shirt sponsor, which saw its Mitchell & Brown LED TV brand promoted on the back of the players’ home and away shirts.

The TVD Group was established in the mid-nineties by Jim Brown and his two sons Mat and Dan, lifelong Bolton Wanderers FC supporters.

“When we became the sponsors of the Super Whites, little did we know of the impact our great club could have on our business. Football is our passion and we knew it would help build brand awareness, but the global reach that our sponsorship deal has given us is incredible,” commented Mat Brown, TVD Group Managing Director. 

“With an incredible 15,000,000 plus copies of FIFA 17 sold, we have no doubt at all that the Mitchell & Brown logo will feature on millions of TV screens globally.”

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