Published on September 26th, 2016 | by The GC Team0
NEFF achieves CoolBrands status
NEFF has been named one of the UK’s coolest brands in the 2016/17 CoolBrands listing.
The BSH-owned brand competed with thousands of brands from over 50 sectors in a voting process that involved 36 influencers (the ‘Expert Council‘) and 2,500 members of the British public to achieve CoolBrands status.
Since the perception of ‘cool‘ is subjective, the voters were not given a definition but were asked to bear in mind four factors deemed to be inherent in a CoolBrand: authenticity, desirability, innovation and originality.
Stephen Cheliotis, Chairman of the CoolBrands Council, said: “Although most CoolBrands do not strive to be perceived as cool, being recognised independently in this way is naturally a wonderful affirmation that what the brand is doing is recognised, valued and respected by consumers and those influencing them.”
“We achieved the CoolBrands accolade last year so I am extremely pleased to be voted into the CoolBrands 2016/17 list this year too, alongside other well-known quality brands,” said Jo Eyers, Group Marketing Manager for NEFF.
“It gives testament to the brand and its innovative appliances, which deliver the tools to cook with passion and enthusiasm.”