2017 10 10 Airfree 468×60 Banner (Home & Industry News)

Awards

Published on September 26th, 2016 | by The GC Team

0

NEFF achieves CoolBrands status

NEFF has been named one of the UK’s coolest brands in the 2016/17 CoolBrands listing.

The BSH-owned brand competed with thousands of brands from over 50 sectors in a voting process that involved 36 influencers (the ‘Expert Council‘) and 2,500 members of the British public to achieve CoolBrands status.

Since the perception of ‘cool‘ is subjective, the voters were not given a definition but were asked to bear in mind four factors deemed to be inherent in a CoolBrand: authenticity, desirability, innovation and originality.

Stephen Cheliotis, Chairman of the CoolBrands Council, said: “Although most CoolBrands do not strive to be perceived as cool, being recognised independently in this way is naturally a wonderful affirmation that what the brand is doing is recognised, valued and respected by consumers and those influencing them.”

“We achieved the CoolBrands accolade last year so I am extremely pleased to be voted into the CoolBrands 2016/17 list this year too, alongside other well-known quality brands,” said Jo Eyers, Group Marketing Manager for NEFF.

“It gives testament to the brand and its innovative appliances, which deliver the tools to cook with passion and enthusiasm.”

Tags: ,


About the Author

Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.



Leave a Reply

Your email address will not be published. Required fields are marked *

15 − five =

Back to Top ↑
  • 2017-10-30 DeDietrich 300×250
  • The Latest…

  • 2017 09 01 Blomberg 300 x 250
  • GC Latest Tweets…

    Belling creates children’s book to support Sensicare laundry collection... gcmagazine.co.uk/?p=… pic.twitter.com/HOny…

    About 3 hours ago from GC Magazine's Twitter via Twitter Web Client · reply · retweet · favourite

  • Read The Latest Issue...
  • News by Category

  • Archives


Subscribe to GC's weekly e-Bulletin