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Published on June 13th, 2017 | by The GC Team

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New appointment for Whirlpool brand

Whirlpool has announced the appointment of Catherine Balderson as Brand Manager. 

Balderson previously held the role of Customer Marketing Manager for the company’s New Business Home Delivery Channel, which included supporting Shop Direct and Tesco. Prior to her time at Whirlpool she was National Account Manager at SodaStream.

Commenting on her new position, Balderson said: “My previous role with Whirlpool is great grounding and has given me an excellent insight into the commercial and marketing side of the business. This depth of knowledge will enable me to progress and execute the needs of the brand effectively, including working with retailers to broaden distribution, raise awareness and selling the benefits of the brand.”

“Catherine’s appointment will bolster what is already a strong and talented team and we’re delighted to have her on board,” said Whirlpool UK Appliances Brand Communications Director Ian Moverley.  

“The business climate remains challenging; however, with the Whirlpool brand’s premium positioning [and] a raft of confident and successful retailers to work with, we look forward to increasing the consumer preference for the brand, driving footfall and sales.”

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Get Connected is the top trade journal for the UK electricals industry. Its website is the fastest, most interesting and up to date in the business.



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