Published on December 13th, 2016 | by The GC Team0
New World to “shake up” built-in appliance market with new collection
Kitchen appliance brand New World is aiming to shake up the appliance market with the launch of its highest specification collection of built-in appliances to date, at what it considers will be the lowest price point in the market.
The brand believes its New World Design Suites is set to disrupt the market as the collection is fully co-ordinated, of high specification and includes a first-to-market innovation at an affordable price.
That “first-to-market” is the NW Suite 45 CS, a four-in-one combination steam oven offering a choice of steam, microwave, microwave/steam and convection/steam. The 34-litre oven is unique to the New World brand. It features eight preset steam functions, a choice of six temperature settings and full touch-control operation.
Also part of the collection is the NW Suite 60MF, a 60cm multifunction single oven with 70 litres of usable capacity, nine functions, full depth chrome furniture, solid push-button controls and a fully programmable timer.
Developed to complement the built-in oven, the NW Suite 45cm 900W compact combination microwave has a generous 44-litre cavity and a choice of 13 different functions including fast preheating, microwave, grill and convection oven. Push-button programme selectors and full touch-control provide ease of use.
For keen bakers, New World has provided the option to add the NW UWD14 STA 14cm warming drawer, which is ideal for proving. The appliance has six temperature settings and three preset functions: cups and glasses; plates and dishes; keep food warm.
Completing the collection is a 60cm built-in four zone induction hob with Link+ technology. The NW IHF60T has up to four Link+ zones with two bridgeable areas and power levels up to 1.85kW. It offers overheat and automatic pan detection and has the facility to time each zone.
Alex Hinton, Category Manager for Built-in Appliances at Glen Dimplex Home Appliances, said: “A full suite of premium products has previously been the exclusive territory of premium brands. This collection looks good, works well and doesn’t scrimp on features. Our development team has created a premium offering at a truly unrivalled price point.
“For retailers, we think this new collection represents a great opportunity. It provides them with a compelling offer to encourage consumers to trade up to a suite of appliances, resulting in a higher value shopping basket and an improved profit margin for retailers.”
All the products in the New World Suites are available in a choice of black or stainless steel.