Published on November 21st, 2017 | by The GC Team0
VARTA Batteries powers up Christmas TV ad campaign
VARTA Consumer Batteries is launching a £1 million Christmas campaign, led by a TV advertisement airing for the first time on 22 November, that will reach an estimated UK audience of 22 million across Channel 4, ITV and Sky during the festive season.
The multi-channel TV campaign includes a high profile spot during ITV’s flagship winter programme “I’m a Celebrity… Get Me Out of Here!,” and tells the story of how VARTA batteries have been the “hidden heroes” behind memorable Christmas moments for many decades.
Natalie Carney, VARTA Trade Marketing Manager, UK & Ireland, says: “The significant investment we have put into this campaign reiterates our commitment to the UK market. The Christmas period is a competitive time for advertising but, as a challenger brand, we’ve not been afraid to tell our story and come up with a creative that will really resonate with consumers. The advert is designed to raise awareness of the brand in this key trading period, highlight our current stockists and act as a handy reminder to shoppers to stock up on batteries so they can continue to power their own Christmas moments.”
Lee-Anne Salisbury, business director at Vizeum Manchester which planned and bought the media for the campaign, said “with competitor activity traditionally strong around Christmas, it is essential that we communicate VARTA’s strong brand values by deploying a highly visible campaign with a message that resonates.”