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Business 2016-05_matthew lang - md vestel

Published on July 4th, 2016 | by The GC Team

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Vestel appoints new UK Managing Director

Manufacturer of kitchen appliances and CE goods Vestel has appointed Matthew Lang to the role of UK Managing Director, succeeding Paul Molyneux, who joined the company in 2014.

Lang, an engineering graduate, will be responsible for the development of Vestel’s OEM business and for its pan-European division, Sharp Home Appliances.

He has twenty-five years’ multi-country experience within the consumer electronics and telecommunications sector and has built sales and marketing organisations worldwide, holding board level positions including various CEO roles with Sony.

Throughout his career he has reportedly demonstrated a hands-on approach to the implementation of new initiatives and operations, delivering many campaigns and transformation programmes to increase profitability across multiple global regions.

Commenting on his new role, Lang said: “I’m excited to come on board at such an important time in Vestel’s growth and evolution. Sharing the Company’s huge ambition, I relish the challenge of realising and driving its potential across new as well as existing channels.”

Vestel Executive Committee Member Ahmet Erol said: “Utilising his background and thorough market experience, I am sure Matthew will help us to achieve our objective of sustainable and profitable growth across diverse business units in Vestel UK.”

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