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Published on June 14th, 2016 | by The GC Team

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Vitamix® launches Summer Package for retailers

Vitamix has launched a new 125-page recipe book entitled Summer Inspiration along with a range of in-store merchandising support and a summer sale on its S30 blender.

The sale will run from 17th June to 17th July 2016 and will allow retailers to offer a £50 discount on the price of the S30 during this timeframe, bringing the starting price of the appliance down to £299. Countertop POS material detailing the sale is available and retailers can also access digital banners to support the activity online.

Vitamix is using summer 2016 as an opportunity to promote outdoor dining, picnics and BBQs with its Summer Inspiration book. The publication is aimed at encouraging consumers to experiment with their blender and create on-the-go lunches, BBQ food and recipes for special occasions.

It is available to buy online and for retailers to supply in-store (RRP £10.85).

To support the launch of the recipe book, Vitamix branded cookery book holders, summer themed banners, window stickers, and free recipe suggestion cards from Summer Inspiration are also part of the retail promotional package.

Martin Devaney, Country Manager UK & Ireland at Vitamix, said: “We have undertaken retailer and consumer research with regards to blender use amongst customers and found that, at present, many UK consumers are still not experimenting with their high-performance blenders or realising their full potential.  Smoothies and milkshakes are still the most popular blends and those preparing soups, dips and sauces are still in the minority.

“High-performance blenders are true all-rounders and combine the functionality of ten kitchen appliances in only one machine, including blending, pureeing, grinding, whipping, crushing, kneading, chopping and emulsifying.

“Part of the thinking behind the creation of the new Vitamix Summer Inspiration recipe book has been to demonstrate the versatility of our blenders and to encourage customers to experiment with some new blends.”

Vitamix is currently exhibiting at the Exclusively Electrical show (14th-15th June 2016) at the Business Design Centre, London on Stand EE08.

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