Published on June 9th, 2017 | by The GC Team0
Vogel’s acquires Marmitek
TV mounts and supports company Vogel’s has announced the acquisition of the Dutch firm Marmitek BV, which develops smart applications for audio and video.
Vogel’s said the move is an aim to position itself more explicitly as a specialist in product-based solutions to improve people’s experience of sound and vision both at home and in the professional market.
The acquisition will allow both parties to strengthen their market positions.
Marmitek will continue to exist as an independent entity after the acquisition, and both companies will benefit from each other’s strengths. Vogel’s will be able to use Marmitek’s knowledge and expertise in home entertainment. Marmitek will use Vogel’s international distribution network.
CEO Gerdi Vogels said: “It is an expansion that neatly complements our current activities. Through this combination, both brands can increase their position in the market and strengthen their distribution.
“In addition, we are looking forward to using Marmitek’s product development knowledge and expertise for future developments. With this acquisition, Vogel’s is spreading its wings even further. It will offer us new opportunities in our sector.”
“This acquisition fits perfectly with Marmitek’s current development stage,” said Arthur van Horssen, Marmitek Sales and Marketing Director.
“For 20 years, we have developed our brand as specialists in smart audio and video solutions that allow customers to do more in home entertainment. With this acquisition, we are offered a wealth of possibilities to explore new markets and apply our product development expertise more widely.
“After years of pleasant collaboration between both companies, the acquisition now offers us a major impulse for growth that will allow us to act on our many ideas faster and more extensively.”
By combining forces, both Eindhoven-based companies can improve their market position and create new products and solutions for audio and video.