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Industry News 2017-05_culinary-genius

Published on April 21st, 2017 | by The GC Team


Whirlpool appliances appear on Gordon Ramsay’s new cookery show

Whirlpool has provided six cooking appliances from its Fusion built-in collection for Gordon Ramsay’s new cookery show, Culinary Genius.

Each episode of the daytime show hosted by Fern Britton will see nine amateur cooks participate in a culinary battle, with a different professional chef presiding over the kitchen each week, demonstrating two of the tasks for the competitors and the audience at home.

Whirlpool has provided the show with three built-in single ovens and three built-in 60 cm gas hobs from its Fusion range of appliances.

Ian Moverley, Brand Communications Director for Whirlpool, said: “The rise and popularity of TV cookery programmes is tremendous at the moment and it is great to see the Whirlpool Fusion range put through its paces by such a well known and professional chef.

“We are all incredibly interested in our homes and cooking today, and for our retailer partners this is a wonderful opportunity for them to gather and increase footfall through their stores.”

Whirlpool Fusion

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