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Published on May 25th, 2017 | by The GC Team

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Whirlpool opens new EMEA headquarters

Whirlpool Corporation has opened newly built EMEA headquarters in Milan, which will accommodate in excess of 600 employees from 28 countries in a collaborative environment incorporating the latest technology.  

The new HQ, officially opened by Italian Prime Minister Paolo Gentiloni, is built to meet current sustainability standards and has a rooftop solar power system that is expected to save 16 tons of CO2 emissions each year.

The company said that, in line with its corporate social responsibility goals, it is promoting alternative and sustainable transport for its employees through a commute sharing app and free shuttle bus services. It has also teamed up with Banco Alimentare, an organisation dedicated to redistributing food waste, to reduce the amount of unused food at the new establishment.

“The Prime Minister’s visit is a great honour for us at a very important time for Whirlpool EMEA in Italy,” said Whirlpool EMEA President and Whirlpool Corporation Executive Vice President Esther Berrozpe Galindo.  

“In addition to the new headquarters, in the last few years we have invested $500 million into product innovation, state-of-the-art industrial processes and ongoing training for our employees.”  

Berrozpe Galindo added that the location of the new premises offers employees “a dynamic and multicultural environment.”

Whirlpool EMEA also opened the ‘World of Whirlpool’, a new flagship 500m2 showroom in Milan “to showcase the world’s most advanced home appliance technology and design.” It displays over 150 products from Whirlpool Corporation’s four major European brands: KitchenAid, Whirlpool, Hotpoint and Indesit, each in their own dedicated setting.

The company said the new showroom aims to be “more than a shop window.” 

“The World of Whirlpool is a new, exciting space where we can share the experience of our brands and products,” commented Norb Schmidt, Vice President, Products and Brands, Whirlpool EMEA.

“The environment has been conceived as an immersive experience that allows guests to explore, live and experience our brands’ products through interactive content, show cooking and ‘edutainment’ activities.”

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