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Industry News

Published on October 27th, 2021 | by The GC Team

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10 million breakthrough for Freeview Play

Freeview has announced that its on-demand platform Freeview Play is now used in over 10 million homes, fortifying its position as the fastest growing TV platform in the UK.

Freeview Play was launched in 2015 and, according to the platform management team, this continued growth is “testament to its offering and the strength of its content, despite the increasing global competition for viewers”.  

The platform is home to both live and on-demand TV and serves up dramas such as Vigil and Help and talked-about shows such as Love Island, Strictly Come Dancing and The Great British Bake Off.

It is built into the majority of new TVs and available to viewers free-of-charge, providing over 80 live TV channels alongside 10 on-demand players.

Owen Jenkinson, Marketing Director at Freeview Play, commented: “Our incredible growth over the past few years reflects the incredible content we have available. There has never been more choice in subscription based streaming platforms, and yet it’s clear that Freeview still offers something unique for viewers. Freeview Play gives viewers the flexibility to get the most out of both worlds, all at no extra cost.”

The announcement comes as Freeview launches a new flagship TV advertising campaign demonstrating the breadth of content and quality programming available to viewers.

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