Published on September 7th, 2021 | by The GC Team0
110 years of ‘Hotpoint Through the Ages’
Hotpoint is marking its 110th year with a social media campaign in which consumers will be asked to share images and stories of themselves or their family members with their ‘old but well-loved’ Hotpoint appliances.
‘Hotpoint Through the Ages’ (#Hotpoint110Years) will also show the history of the brand through the ages, with flashbacks to its retro advertisements, and will release a limited-edition version of its logo on social media for the duration of the competition.
Hotpoint was officially founded in 1911 and the company’s name originated from the electric iron, the main product in the brand’s offering at the time, which was designed to stay ‘hot at the point’.
During the 1920s and 1930s, Hotpoint went on to develop its first washing machines and refrigerators, while also manufacturing kettles, portable clothes dryers and vacuum cleaners.
The company experienced significant growth during the 1970s and 1980s, becoming a market leader in a number of appliance categories. It expanded its portfolio during this period to include dishwashers, cookers and built-in appliances, and broadened its range of product colours towards the end of the 1980s.
According to the Kantar 2020 Brand Health Tracking Report, Hotpoint is now the most recognised white goods brand in the UK.
Kimberley Garner, Hotpoint Brand Manager, said: “Hotpoint has been by UK families’ sides for 110 years and, while our company has evolved over the years to adapt to the changing times and ever-evolving marketplace, our message throughout this time has remained consistent. We are passionate about being a brand that cares for its customers, manufacturing high quality, innovative and reliable appliances that have been a staple in consumers’ homes for 110 years.
“Our Hotpoint Through the Ages campaign will enable us to connect with both new and existing customers while showcasing the diverse history of our brand. We are proud to continue to deliver outstanding results for generations of families in the UK and we are excited to hear the stories behind our appliances from our valued customers.”
The best story or picture shared on Instagram, tagging the official Hotpoint account (@hotpoint.co.uk) and using the #Hotpoint110Years hashtag, will have the chance of winning £1,000 worth of Hotpoint appliances.