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Published on June 19th, 2015 | by The GC Team


Acoustic Energy appoints new UK sales team

Acoustic Energy has appointed a new outsourced sales team to manage and support the specialist independent channel.

Buckinghamshire-based Avoke takes over the role from Henley Designs, which has been handling sales as part of its product portfolio since the beginning of 2014.

The Avoke team has over 100 years of combined CE sales, marketing and technical experience between six Territory Managers: David Anderson, Ben Goff, Chris Keeling, Rob Hunt, Iain Dickerson and Chris Jackaman formed the team four years ago and already deal with some of the most respected audio brands in the industry.

Acoustic Energy MD Neil Truckell, who rejoined the company earlier this year, said: “As part of our re-energised start and positive new future, we are very pleased that Avoke will be representing the AE brand.  They will form an integral part of our plans to regain share of the audio retail channel in the UK through improved commercials, regular in-store support and co-operative marketing programmes.

“We look forward to working with Avoke and our dealers as we drive towards launching a series of new products into the market over the coming months.”

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