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Published on October 13th, 2020 | by The GC Team

AEG in partnership to tackle food poverty

Kitchen appliance brand AEG is partnering with a new food bank support project, Food 4 Heroes, this Autumn, in an initiative to help combat the steep rise in food poverty caused by the economic and social effects of the coronavirus pandemic. Food 4 Heroes, a community interest company, was initially set up in March to bring healthy, nutritious meals to frontline NHS workers. Working with chefs from pubs, restaurants and catering facilities, it has to date delivered some 230,000 meals to hospitals across England, and is now, in partnership with AEG, aiming to serve the nation’s food banks, which find themselves under increasing pressure as a result of rising food poverty. Food bank organisation The Trussell Trust forecasts that the need for food parcels will increase across the UK by 61% from October to December this year.

AEG and Food 4 Heroes will work together to support an initial pilot project to deliver 350 meals per week, and AEG’s involvement will help solve one of the problems that has limited the scope of the national food parcel effort: the average food parcel contains sufficient nutrition for adults and children, for at least three days of healthy, balanced meals for individuals and families. However, at present, due to a lack of refrigeration and freezers, the majority of food banks in the UK are limited to serving food parcels with non-perishable items such as pasta, rice, and tinned food.

The AEG x Food 4 Heroes partnership will revolutionise the variety of food options on offer at food banks, bringing much needed healthy, fresh food options to those who need them most. Thanks to a suite of cooling appliances supplied by AEG, food banks will be able to store perishable food products for the first time.

Starting with a pilot scheme in Northampton, AEG and Food 4 Heroes will be supporting three local food banks: KCU, Weston Favell and Daventry. Each site will have an integrated, frost-free AEG fridge freezer installed. Featuring AEG’s Twin-Tech technology, the appliances are designed to preserve the taste and texture of food so that it stays fresher for longer.

This pilot scheme is the first step in what AEG and Food 4 Heroes hope will become a national support scheme later this year. 

Luke Harding, General Manager at Electrolux UK and Ireland, said: “In 2019, Electrolux made a global commitment to support 300,000 people through initiatives which would educate and enable healthy eating. In working together with Food 4 Heroes, AEG will provide the vital technologies to support food banks to elevate their offering – storing perishable items and more food than ever before as these vital support systems find themselves under increasing pressure this winter.”

Following the initial pilot, AEG and Food 4 Heroes aim to expand the scheme to a further 50 sites within the next 12 months.

John Brownhill, Founder at Food 4 Heroes, said: “The coronavirus crisis put an unprecedented strain on Britain’s food banks – figures from The Trussell Trust suggest that the UK saw an 89% increase in demand through the pandemic, and that figure is set to increase in the coming months. We are delighted to be working with AEG to support the first three local food banks in Northampton this autumn.”

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