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Published on June 4th, 2021 | by The GC Team


Amazon’s indie marketplace sellers set for “real bonanza” on Prime Day

This year’s Amazon’s Prime Day event (21-22 June) is set to break all records, and UK consumers are expected to contribute £1.4 billion to the overall £10.56 billion predicted spend – a third of which will go to indie marketplace sellers.

According to e-commerce delivery expert ParcelHero, Prime Day sales have traditionally risen by around 55% every year, and with many people remaining gainfully employed during the long lockdowns, Head of Consumer Research David Jinks points to “some serious money” burning a hole in consumers’ pockets.

This in turn, he says, will deliver a “huge boost” in trade to many other sites due to the Prime Day Halo Effect. Last year’s online sales on non-Amazon sites grew by 69% globally on the first day of the sale.

2020’s Prime Day was, of course, in October – ideally placed for the beginning of Christmas shopping and at a time when many countries were still in full lockdown. This year, however, it kicks off on 21 June – the earliest date ever – and High Streets have reopened.

With that in mind, Jinks says “we’re being a little cautious with our forecast this year and predict a ‘mere’ 44% growth in spending over the two days.”

He says this reflects Amazon’s latest sales figures and believes it’s the minimum increase likely on the big day. “It means that last year’s global spend of £7.37 billon will rise to at nearly £10.62 billion and Indie Marketplace sellers on Amazon are primed for a real bonanza, with sales set to soar from £2.48 billion to £3.57 billion.”

For those who question whether Prime Day items are genuine bargains or not, one anonymous retailer who spoke to Jinks said: “Amazon requires that Prime Day discounts are exclusive to Prime members and are at least 5% cheaper than the lowest price on the product over the previous 30 days. Additionally, the products included in Prime Day deals must have at least 3.5-star ratings.”

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