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Industry News

Published on April 26th, 2021 | by The GC Team

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AMDEA urges continued focus on appliance registration

As Register My Appliance Week 2021 (26th-30th April) begins, AMDEA, the UK trade association for manufacturers of large and small domestic appliances representing more than 85% of the domestic appliance industry, is reminding households to look around their homes and register the more than 100 million older appliances that helped sustain and often entertain them through lockdown.

Over the past year, the UK public has spent much more time at home, and much more time with the essential electrical appliances that keep us all connected, clean, fed and entertained, and as we begin to emerge into a more “normal” lifestyle, it may be time to acknowledge our reliance on domestic electricals and take positive steps to protect them.

Recent government research, says AMDEA, shows that while consumers rely on the day to day safety and efficiency of their appliances, 49% of people never registered their products, and our domestic appliances – used in essential tasks such as cooking and refrigerating food, washing laundry and dishes and vacuuming – total over 210 million.

AMDEA’s own poll of UK domestic appliance users in both rental and owned properties showed that, while there was a big upturn in usage and reliance on domestic appliances during lockdown, the vast majority (83%) of respondents did not know or did not think they could register an older appliance in use in their homes, that they had not purchased themselves. This included equipment they found in their homes when they moved in, bought second-hand, or inherited from family or friends.

“While lockdown restrictions are slowly relaxing,” says AMDEA, “there is still plenty of time for people to go to  registermyappliance.org.uk, where they can quickly and easily log their home appliance details for nearly 60 brands. With most makes welcoming products up to 12 years old, it’s a simple task to also register older previously forgotten machines to ensure all home appliances can be located if a safety repair is ever needed.”

The Register my appliance web portal was designed by AMDEA to make it quicker and easier for the public to register both new and older appliances, to improve ownership data. By simply clicking on the brand logo the user reaches a data entry form linked directly to the relevant manufacturer, where the vast majority accept registrations of products up to 12 years old. Register My Appliance is supported by the Department for Business, Energy and Industrial Strategy, along with most safety and consumer groups.

Paul Hide, Chief Executive, AMDEA, said: “Whilst recalls on appliances are very rare and can normally be remedied with a free in-home repair, the key is to engage quickly with the owners of potentially affected models, to make the arrangements. Few people seem to realise that they can and should register older models. At a time when we are uniquely close to our kitchens, with our phones and tablets to hand, it is sensible to take this simple safety measure, to ensure manufacturers can get in touch.”

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