Published on February 14th, 2020 | by The GC Team0
AMDEA’s Register My Appliance portal upgraded for 2020
AMDEA, the UK trade association for manufacturers of large and small domestic appliances, is marking the 5th anniversary of its Register My Appliance safety initiative – launched in 2015 “as an industry-wide initiative to ensure appliance owners were contactable in the event of a recall” – with a new look registration portal.
The upgraded portal features “striking visuals, a wide contemporary format, faster loading and improved interactive instructions,” and AMDEA says “the appliance industry has raised the bar for quicker and easier registration from all consumer devices.” And, since more than 50% of visitors now register their appliances via their hand-held device or smart phone, the new portal offers optimised viewing on both small and large screen devices.
AMDEA’s new Chief Executive Paul Hide said: “Any product recall these days needs good technology to make it happen. That sound approach begins at the point of registration – on the Register My Appliance website. Our mantra for the new portal is that it must be as user-friendly as possible. Our aim is to make registering easy, to maximise the number of owners letting manufacturers know which models they have. This enables a far more effective customer contact process, in the rare case of one being needed.”
AMDEA first launched the portal supported by its members, who represent over 85% of all small and large domestic appliances sold in the UK, “to create a one-stop registration system to build up a database of the owners of the estimated 170 million appliances in UK homes.”
On the new user-friendly portal, it takes just a few minutes to register domestic appliances directly with the manufacturer, ensuring householders can be contacted quickly if a recall or safety repair is ever needed.
With around 60 major brands available, the public can register almost all the main appliances they rely on at home. Appliances don’t even need to be new, as consumers can register items in use up to 12 years old.