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Industry News

Published on August 10th, 2021 | by The GC Team

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Any old iron: Morphy Richards marks 85 years

The hunt is on for the oldest working Morphy Richards appliance in the UK as part of a celebration of the brand’s 85th anniversary.

The search is being run via the Morphy Richards social media channels – @loveyourmorphy on Twitter and @morphyrichardsuk on Instagram and Facebook – and participants will have the chance of winning a range of the brand’s new products.

The owner of the oldest appliance may also be offered the opportunity to have it added to the Science Museum Group Collection as an example of technological innovation in the home.

The GDHA brand has also teamed up with CBeebies presenter Grace Webb from Grace’s Amazing Machines to launch a summer holiday competition for children aged 4-11 years old to design an appliance fit for the future, for which Webb has created a step-by-step online toolkit to provide inspiration and guide youngsters through the process.  The three winners will receive vouchers to spend in the Science Museum’s online gift shop.

Morphy Richards started as a small independent business in 1936 and has grown to become a household name. Andreas Fredrikson, Category Director Home, said: “We’re keen to highlight this journey so that Morphy Richards continues to be the brand that consumers request through our trusted network of retailers.

“During our 85-year history we’ve created thousands of ground-breaking products which have stood the test of time and we want to celebrate that whilst also looking to the future. We’re asking people to rummage around their kitchens and cupboards – or ask their grandparents and relatives to – to help us track down the oldest working Morphy Richards appliance.

“We also want to engage with budding young inventors about what they think will be the most useful appliances around the home in years to come. The Appliance of the Future could be helpful in the kitchen, make cleaning up quicker or could be something that makes chores simpler.”

Details of both campaigns can be found at www.morphyrichards.co.uk/morphy85

The closing date for the oldest working appliance search is August 15th and the closing date for entries to the Appliance of the Future competition is August 30th.

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