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Industry News

Published on February 26th, 2020 | by The GC Team


AO and Greggs announce new partnership

Online electricals retailer AO has teamed up with national bakery chain Greggs to provide and deliver fridges, freezers and other white goods for struggling families.

The new partnership sees AO’s Supported Living arm – which was launched last April and provides a dedicated service for vulnerable customers ensuring their special circumstances are taken into account – add the bakery retailer’s corporate charity, the Greggs Foundation, to its growing portfolio of grant providers which already includes Grocery Aid, Family Fund Business Services and Glasspool.  

Following a successful pilot the new partnership was rolled out nationwide across 500 schools in disadvantaged areas on 3rd February.

Teachers at participating schools can now identify families who would benefit most from a Greggs Foundation grant which will pay for a fridge, freezer, cooker or washing machine to be delivered by AO.

The Greggs Foundation is already known for its Breakfast Club programme which provides over 35,000 school children in disadvantaged areas with a free healthy breakfast.

Piers French, Director of Client at AO Business, said: “At AO, we’re trusted to put the customer first and we believe everybody deserves the same excellent customer service experience, no matter what your circumstance. By working closely with the Greggs Foundation, we can help their Hardship Fund support more struggling families than ever.”

Tracy Lynch, Greggs Foundation Manager, said: “We are pleased to have AO as our new white goods partner after learning about our shared values and the fantastic customer experience they provide. The Greggs Foundation have already helped several struggling families since the pilot, including a family who lost their kitchen in a fire and a family who have previously been living in a homeless shelter.”

The Greggs Foundation is a grant making charity which aims to build stronger, healthier communities, by distributing around £3 million per year to local charitable organisations. The charity has expanded its offering to include school uniform and white goods.

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