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Published on June 26th, 2019 | by The GC Team


AO makes a firm play for the B2B market

Online electricals retailer AO has launched a new Business to Business division, appointing former Electrolux Channel Head Mark Armstrong as its new Head of Sales for the housebuilders sector. 

Armstrong has more than 26 years’ experience in the industry. At Electrolux he was Channel Head – Housebuilders, responsible for growing the business’s market share with new home builders to 70% and managing all distribution networks for the UK business.

In his new role he reports to AO Business MD Anthony Sant.

AO said Armstrong’s appointment signals “serious intent to disrupt the B2B market with an offer based on its 20 years’ experience of selling electricals to the public, a five-star service, great prices and huge range.”

“We’re thrilled that Mark is joining us on our mission to transform the way that businesses buy electricals,” commented Sant.

“AO has always disrupted sectors that it enters, not least when it changed the face of the white goods industry twenty years ago. 

“With Mark on board, we are now perfectly placed to go full steam ahead with our plan to offer the B2B sector a new way of buying electricals. All of our research tells us that the AO way of doing things will be hugely welcomed in this market.”

“After years of working in this industry, I know what business clients need and AO is uniquely placed to fulfil this,” said Armstrong.

“The opportunity for AO to transform the way business clients are served is huge. I look forward to being able to offer my clients the products they need at a great price with the bonus of best-in-class customer service.”

AO is currently attending Europe’s largest housing event, Housing 2019, a three-day exhibition taking place at Manchester Central Convention Complex. 

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