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Published on June 8th, 2020 | by The GC Team

AO opens third warehouse in Crewe

Online electricals retailer AO has opened a new warehouse in Crewe, its third in the town, adding a further 110,000 sq ft to its distribution space, which is now just under 1,000,000 sq ft in the Cheshire town.

The business today said it is actively searching for more warehouse capacity to manage demand for its products and services.

The new facility has been named after the late Alan Latchford, a co-founder of DRL (which later became AO) and the person responsible for the famous £1 bet that led to the creation of the company.  

John Roberts, Founder and CEO, said: “On Christmas Eve 1999, he bet me £1 that we couldn’t use the internet to transform how people buy white goods. Twenty years on, the opening of our Latchford warehouse is a lasting tribute to Alan.”

The facility will cater for retail sales and also help AO to grow its third-party logistics business, which has seen significantly increased demand over the last two years as major new clients including Aldi, The Cotswold Company, Simba and Keter now benefit from the company’s delivery service and accompanying proposition.

David Ashwell, MD of AO Logistics, said: “This is a great measure of the confidence that our third-party clients have in AO. During the Covid-19 pandemic our amazing team has been delivering safely and efficiently, providing a lifeline for AO.com’s customers which in turn, third-party clients have benefitted from. 

“As five years of channel-shift from stores to online condensed into five weeks, I’m really proud of how the team has adapted to necessary changes without missing a single day of delivery with record net promoter scores over the last three months.”

“We’re keen to continue to build long-term relationships with retailers and clients who understand the value of an expert, national two-person delivery network.”

Crewe is also home to AO Logistics’ head office and distribution centres Alpha and Omega. AO acquired the two-person delivery company in 2009 and now offers delivery seven days a week on all items.

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