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Industry News

Published on October 14th, 2020 | by The GC Team

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AO supports Armed Forces charity

Online electricals retailer AO has partnered with the Armed Forces charity, SSAFA, as the charity’s white goods supplier of choice. The Supported Living arm of the Bolton-based retailer says it has negotiated hard with supply partners to secure the best value for money for SSAFAs beneficiaries, and will also provide a three-year warranty to extend the life of products purchased.

So far, AO has delivered 148 items to members of the Armed Forces community and 18 of the 90 SSAFA branches are already benefiting from the partnership. The appliances are purchased with funds gathered by SSAFA from a range of benevolent funds, which provide financial assistance to those in need in the Armed Forces community.

Dave Sanderson, Business Development Manager at AO Business, said: “We’re really pleased to have brought SSAFA onboard as a national partner. At AO, we’re trusted to put the customer first and we believe everybody deserves an excellent experience, no matter what your circumstance. By negotiating hard with suppliers, we’re proud to be helping SSAFA in supporting even more beneficiaries than before.”

Gary Williams, Head of Specialist Services at SSAFA, said: “The partnership with AO has come at a time where beneficiaries need more help and support than ever. The fixed prices will help our funds go significantly further, so we can help all those in the Armed Forces community who need it most.”

The Supported Living division of AO Business was established in April 2019 to provide both appliances and the best customer service to charities and housing associations, making products more affordable for those who need them.

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