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Industry News

Published on October 29th, 2020 | by The GC Team

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AO trials first store-in-store experience

Online electricals retailer AO has opened an in-store experience, the first of five set to open later this year as part of a six-month trial.  

The move is part of the firm’s strategy to reach more customers with a “huge range of products and awesome service” and part of a trial with supermarket chain Tesco. 

This first trial at Tesco Extra in Middleton features facilities such as a dedicated open kitchen area with breakfast bar where customers can ask for help and advice from in-store AO experts, digital displays, a TV wall and ‘AO-To-Go’ section. 

AO occupies 2,088 sq ft of retail floor space sited at the back left-hand side of the store, where customers can browse and purchase from all the categories (excluding mobile phones) available on AO.com including large electricals that can be ordered for home delivery as well a range of smaller products such as kettles and toasters that can be purchased off the shelf.  

AO Chief Operating Officer Danny Emmett said: “As a business with its roots firmly in the North West, we are delighted that our first store is opening in Middleton. Tesco serves millions of people each week and we have always said that AO delivers the best way to buy electricals so we’re excited about bringing the AO experience to even more customers through this in-store trial later this month.”

The opening of the store-in-store created six new AO jobs.

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