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Published on February 17th, 2021 | by The GC Team


AO ups digital capabilities with new appointment

Online electricals retailer AO has appointed Jasmin Allott in the newly created role of Director of Enterprise Platforms and ERP.

She will work closely with the retailer’s 300-strong in-house technology team to deliver digital transformation across the AO Group, including the implementation of a Global ERP.

The appointment comes as the retailer looks to strengthen the shift to online shopping it has experienced over the last year and is considered a step-change for the business as it continues to invest, transform and align its systems for future growth.

AO Director of Group IT Carl Phillips said: “Over the last 12 months customers have experienced a better way to shop for electricals and with Jasmin’s wealth of experience we look forward to continuing to drive innovation through our tech team.”

“I’ve been impressed with AO’s journey to date, I am excited to help as we move forward into this next chapter,” Allott commented.

As the retailer continues to accommodate and maintain increased demand for the buying of electricals online, it is recruiting further roles across the business, from supply chain to technology to marketing – roles which help customers get “what they need, when they need it”.

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