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Published on May 21st, 2019 | by The GC Team


Aqipa takes on pan-European distribution of Pure Digital Radio brand

Consumer electronics distributor Aqipa has extended its relationship with the digital radio company Pure International Ltd and, with immediate effect, is now responsible for all European sales, channel marketing and distribution activity for the Pure digital radio brand.

Pure CEO Rob Haycock said the move will enable the brand to enlarge its distribution territory and sales channels, and allow the business to concentrate on brand and product development.

“In collaboration with Aqipa, we are confident we will further establish Pure as a leading audio brand in the area of digital radio and speakers,” he added.

Aqipa CEO Christian Trapl said the extension of its relationship with the high-profile radio brand will further strengthen its own brand portfolio internationally.

“It goes without saying that we’re eager to demonstrate the tangible benefits that our tried and tested services and advanced IT systems can bring to the sales, channel marketing and distribution of Pure’s outstanding range of audio products,” he commented.

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