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AV

Published on December 5th, 2018 | by The GC Team

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Arcam partners IMAX Enhanced programme

Arcam has announced its partnership in the IMAX® Enhanced programme, a new certification and licensing programme “combining the highest-end consumer electronics products with IMAX digitally re-mastered 4K HDR content and DTS audio technologies to offer consumers a new level of quality in immersive sight and sound experiences for the home.” The debut line of IMAX Enhanced Arcam AV receivers will comprise the AVR390, AVR550, AVR850 and AV860, and is available to buy now.

As one of the programme’s initial licensees, the Cambridge-based maker will offer a line of IMAX Enhanced Arcam AV receivers, enabling consumers to experience the IMAX signature sound mix, delivered by DTS, and the power of Arcam’s line of AV engines. To become IMAX Enhanced-certified, consumer electronics manufacturers must meet stringent performance standards, set by a certification committee comprised of IMAX and DTS engineers and Hollywood’s leading technical specialists.

Arcam’s IMAX Enhanced AV receivers feature DTS:X immersive audio decoding that is optimised to properly reproduce the full dynamic range of IMAX theatrical sound mixes available in IMAX Enhanced content.

Arcam Director of Sales Scott Campbell said: “Arcam prides itself at always being at the forefront of consumer experience-enhancing technologies, including, in 1995, giving the world its first audiophile AV amplifier. When we feel that a technology or feature will add further to our customers’ enjoyment levels, we get fully on-board and deliver the goods. For this reason, we are delighted to be part of the IMAX Enhanced programme, unifying the benefits of our award-winning AV receivers with amazing sounding, and incredible looking, content from DTS and IMAX.”

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