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Industry News

Published on April 28th, 2021 | by The GC Team


Armour Home chooses Alltrade distributorship role

Audio specialist Armour Home Electronics has appointed Alltrade as the UK Distributor of its leading install brands in the custom installation channel.

Alltrade will be responsible for distributing award-winning brands within the Premium Audio Installation Solutions stable, including Q Acoustics Install, Systemline and QED Pro.

Jack Fox, Regional Sales Director at Armour Home, commented: “The awareness and sales of our install brands has grown significantly over the last few years and we want to ensure that as our business grows, we are providing adequate support and high-quality service moving forward.

“This is the reason we have selected Alltrade as our installation distribution partner, with their unparalleled experience in supplying the channel and operational excellence such as next day on site delivery. We will continue to supply and work with some customers directly, with Alltrade building on our existing installation customer base.”

Armour Home added that “new and existing installers will see the benefit of this partnership, having access to all the ranges, with the option to collect the same day or get a free next-day delivery on Alltrade’s own fleet of vehicles.”

Lee Harding, Technical Director for CI at Alltrade, commented: “We believe we can make a further positive impact on Armour Home’s already growing custom install business through our commitment to exceptional service and support to both existing clients and new customers.”

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