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Published on September 17th, 2013 | by The GC Team

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August online sales growth doubles that of July

Figures from the IMRG Capgemini e-Retail Sales Index reveal that the e-retail market returned to double digit growth in August, with online sales up 18% year-on-year – double the 9% growth rate in July.

Multichannel retailing rose by 17%, while online-only retailing grew by 19%.<P>

Signs of a recovery in consumer confidence translated into strong gains for sectors selling high-price products. The Home and Garden sector led the way in August with 25% year-on-year growth, followed by Electricals at 18%.<P>

Chris Webster, VP, Head of Retail Consulting and Technology at Capgemini, said: “Consumer confidence is returning as the economy is showing signs of improvement. Increased basket values and strong growth in apparel suggest retailers are increasing full price sales taking advantage of this increase in consumer confidence and seeing a healthy return. After a slow July, August has seen a return to the levels of growth we have come to expect from online retail and has, in fact, exceeded our year-on-year growth predictions by 3%.”<P>

Tina Spooner, Chief Information Officer at IMRG, commented that year-to-date, the Index has recorded 15% growth compared with the same period in 2012. “As retailers gear up for the lucrative festive trading period, we anticipate that the UK online retail sector will maintain double-digit growth during the fourth quarter – unseasonal heat-waves permitting,” she said.

 

 

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