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Industry News

Published on September 15th, 2020 | by The GC Team


Autumn promotion from Rangemaster

Rangemaster is helping retailers to drive sales with a new consumer cookware promotion on a selection of its induction range cookers.

A free Rangemaster three-piece saucepan set, worth £169.99, is available to those purchasing selected induction models from the brand’s NEXUS SE, NEXUS, Elise, and Elan Deluxe. The new NEXUS Steam with dedicated steam cavity is also part of the promotion.

The three-piece cookware set comprises 16cm, 18cm and 20cm stainless steel saucepans with glass lids, developed by Rangemaster for all hob types, with particular focus on exceptional induction performance.

Retailers have access to new digital POS material to alert consumers to the promotion, while increased online activity including heightened visibility on the Rangemaster website and supporting social media activity will enhance awareness. A range of assets is also available for retailers to download and promote on their own social media channels and websites.

Iskender Diker, Director of Sales and Marketing at AGA Rangemaster, said: “We are always looking for ways to support our retailers and offer incentives that drive sales. We’re sure this promotion will introduce many more consumers to Rangemaster, Britain’s No. 1 range cooker manufacturer, while maximising sales for our nationwide partners.”

The promotion runs until 31st October 2020.

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