Published on June 29th, 2015 | by The GC Team0
BBG and Audio-Technica part company
Audio-Technica and its exclusive UK distributor BBG Distribution have announced they will be parting company in an amicable agreement that will see Audio-Technica’s UK Consumer range of headphones, turntables and cartridges distributed by its own UK operation from 1st October 2015.
Both companies said they are currently working together to ensure the smoothest possible transition. Audio-Technica is in discussion with BBG staff to retain their continued participation in building the Audio-Technica Consumer brand within the UK.
Watford-based BBG operates as a subsidiary of Peerless Industries. It was acquired by the company in May 2009 and has since been successful in establishing the Peerless-AV brand in UK and EMEA Retail and Professional markets. It also distributes a number of leading audio and AV brands.
BBG Managing Director Gordon Dutch (pictured) told GC the Audio-Technica move is a “win win win” situation for all concerned: BBG, Audio-Technica and customers.
Robert Morgan-Males, Audio-Technica Europe Marketing Director, said: “BBG has achieved amazing successes for the Audio-Technica brand in the UK Consumer market in a little over 24 months. The high level of sales, support and professionalism gives our retail business a firm basis which to build upon and we very much appreciate all the efforts and hard work the team at BBG have put in.”
“Our BBG division has played a key role in the success of many significant retail brands, including Audio-Technica,” said Dutch. “However, our main focus has always centred on audio-visual accessories. In light of this transfer, we have decided to move away from the Premium Home Electronics area of the business and continue to focus on our own brand of Peerless-AV TV and flat panel mounts, TV, audio and PC cables and TV furniture products.
“As of 1st October 2015 we will no longer distribute some of the audio brands we currently offer including Elipson, Onkyo, TEAC, Roth, Somle and Wharfedale.
“We will work with all our suppliers and retailers to minimise possible disruption and thank them for all their partnerships in the past as well as their continued support of Peerless-AV going forward.”